Brand Explorations

Boca Flavor

Created as part of a freelance branding initiative supporting minority-owned businesses in the Tampa Bay area, this project focused on developing logo concepts for a women-owned Caribbean spice startup.

The client sought a visual identity that embodied boldness, authenticity, and cultural pride, inspiring a series of concepts that fused contemporary design with heritage-inspired elements to create a memorable and meaningful brand foundation.

Tools used: Adobe Illustrator, Photoshop, Procreate, Adobe XD (For Wireframe)

Mockups and Website wireframe

MoonBear Tea Milk Co.

This fictional branding concept was created for a modern Korean milk tea café inspired by the soft, playful aesthetic of contemporary cafés and social media culture. The visual identity combines clean typography with custom illustration elements to create a distinctive, memorable logo system that feels both approachable and uniquely tied to the brand.

Designed with an Instagram-worthy aesthetic in mind, the concept embraces pastel tones, charming details, and cohesive branding to evoke a warm, inviting customer experience.

Tools used: Adobe Illustrator, Photoshop, Procreate, Adobe XD

A Celebrated Moment

This branding concept was developed for a modern, feminine jewelry line with a focus on elegance, versatility, and timeless appeal. To create a cohesive visual identity, I introduced a warm, interchangeable color palette designed to complement a variety of jewelry collections while maintaining a refined brand presence.

Each color was thoughtfully selected to enhance different metal finishes—deep ruby for silver, blush pink for rose gold, and rich amber for gold—allowing the brand to adapt seamlessly across product lines while preserving a consistent, sophisticated aesthetic.

Tools used: Adobe Illustrator, Photoshop

Mockups

Sky City Tavern

This project focused on reimagining the visual identity of a locally owned soul food tavern in Asheville, NC, through a collaborative branding consultation. By visiting the business in person and working directly with the owner, I developed logo concepts inspired by the venue's unique blend of Southern cuisine, live entertainment, nightlife, and strong ties to the Asheville community.

The resulting brand explorations sought to create a modern, distinctive identity that captured the energy and authenticity of the business while strengthening its local presence.

Tools used: Adobe Illustrator, Photoshop, Procreate

Gallery and Concepts